The SEO Circle Of Truth

There are lots of people who think SEO is a “do-once and-forget” operation. Unfortunate that is far from the real truth of successful SEO. In the “Good Old Days” SEO could be a “do-now-and-again” process but with the increasing pace at which Google continues with minor and major updates, more a continuous process now, businesses need to re-think the way they complement SEO activities. Rather like any marketing campaign, SEO need to be a continuous and interactive process. Successful businesses do not stop marketing, they don’t run one ad or do just one promotional activity and expect it to dramatically …

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Content Marketing For SEO

SEO can be frustrating especially when it comes to link-building. But what if you could kill two birds with one stone, so to speak? Using Content Marketing precisely does that. First, lets clarify what the two “birds” are.. Having good content on your website is one of the core elements for good SEO (bird one), and having back-links from other websites that have good content is another critical element to good SEO (bird two). So by focusing on creating good content for your website and creating good content for the use of promotion (content marketing), you gain both. Here is …

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Email Marketing Software Using A WordPress Plugin

One of the most successful and long-time proven strategies to build up a business is to use email marketing, it is a great way to keep in contact prospects and customers by keeping them engaged with your business. If you don’t already have an email list, there are many strategies you can use to get their email addresses from offering something for free in exchange for their email address. It could be a free consultation, white paper, e-book, training video, discount code, vouchers or anything else that can be offered as an “ethical bribe” for an email address. Of course, …

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Security Warning If You Use On-Line Banking or Other Secure Logins…

If you log into almost any website that uses HTTPS in the web-address, then you need to read this. OpenSSL “Heart Bleed” Security Bug “Heart bleed” is a security flaw in OpenSSL which is an encryption protocol that is used by the majority of the internet. It is not a virus in it’s self, but viruses can take advantage of this security flaw if they know how to use it and that virus is on your computer. The good news is that the people who maintain the OpenSSL code have already resolved and fixed and most major internet companies should have …

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Do you use Google Analytics?

If you run a website you should be using Google Analytics. You should be keeping an eye out on what keywords people are actually using to get to your site. Google, on the other hand, have just started to escalate a problem that has been rumbling on for some time. Up until recently, when you looked at your Analytics, you could see a list of all the keywords that people had typed in to Google and then clicked on through to your website but there was a small number of click through’s where those keywords were “not provided”. That small number is …

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SEO Tip: How To Fix Canonical URL Issues

Simple SEO Tip: Canonical URLs… Here is a simple tip for you and something you can check right now. Go you your website and make a note of the URL. Typically it will look like this: http://www.yourwebsite.co.uk Now change the URL and delete the “WWW.” part so that it looks like this: http://yourwebsite.co.uk and hit return. What happens, does your web address go back to including the “www.” or does it stay the same? If it goes back to www. then you do not have a “Canonical” URL issue but if it stays the same then you need to get …

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The Value Of SEO vs PPC

PPC is GREAT! Instant traffic, tightly targeted searchers, fast results, but… PPC only get 6% of the possible click-through traffic from any search typed into Google! What about the 94% of other searchers?* What are they clicking on? Organic Results, that’s what. Ok, for those who need a little clarification of what the difference between PPC Search Results and Organic Results are, here is a quick guide. PPC (Pay Per Click) are paid listings on Google and Bing (adverts). As an advertiser you only pay when someone clicks on your ad. Organic Results, are the results listed underneath, and are …

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“It’s war out there on the Internet…

As I write this, there is war currently going on behind the scenes on the Internet, and it is becoming more intrusive into everyone’s daily on-line lives. There is an escalating battle between the “Bad-Guys”, who want to gain control of your website and the “Good-Guys” trying to protect you. Recently, a number of websites I look after came under sustained attack from automated malicious “bots” that scour the internet looking for websites with weaknesses. Their aim is to gain access to websites so that the bot owners can put infected files, porn, links or other “nasty” stuff onto it. In …

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Is Your Website Fast Enough?

Or should the title be “Google Loves Speed”. One critical factor in getting into Google good books and that of visitors, is how quickly your website loads. How much of a factor it is in your ranking may be less clear but from a users perspective it is very important. Recently this site was being extremely slow in loading, which was a puzzle as I had just migrated it over to a higher specification web server. Before the site move, the site was quick and pages loaded in a blink. But after it could take up to 10 seconds for …

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Are You Breaking The Cookie Law?

As of 26th of May 2012, it became law that any UK website must get “explicit consent” from a website visitor for permission to upload and use “cookies” on their computer. In other words if you are using cookies on your website, you have to make it clear to the visitor that cookies will be used. This new “Cookie Law” is an extension of the privacy laws that are currently in place and with which every website/business should comply. So what are cookies? A cookie is a small text “file” that is passed to your web-browser from a website you …

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Is SEO Dead?

If you want more business from your website and are planning a complete site make-over or overhaul, then there are several things that you should take into consideration. First, what are the keywords you want to target? – You first need to do some research into your target market and the keywords they are using. No matter how competitive your market is, there are always plenty of openings for some smart Internet Marketing activities and proper on-site and off-site SEO. Add in Social Media Marketing (SMM) and Social Network Marketing and you will be head and shoulders above your competition. Second, you need to …

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The Big Picture

I was prompted to write a short (well not that short) comment to a question posted on LinkedIn, “What one word best describes your goals for 2012?”. 2012 presents a fundamental shift in the way you should be doing SEO and marketing your business on-line. Gone are the days of easy rankings and automated services, now it’s all “Social this…” and “Social that…”. There is no escaping the importance of how you represent yourself and your business on-line. Here is the comment I left (you can add your thoughts on Linkedin by clicking here): Sorry can’t give one word here are two “Holistic Reductionism”… …

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Where Have The Ads Gone?

If you have used Google's Search lately you might have spotted something different. The Ads to the right hand of the page a re missing! Instead you might see either nothing or a Google Map. Google announced last week that it would be removing PPC ads from the right hand side of it's organic search results and moving them to the top or bottom of the page. The aim is to improve the "user" experience and fit better into the way they "scan" (read) through a page of results. But the big question is how will it affect existing AdWords …

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What is a QR Code?

QR Code stands for "Quick Response" code,  it's a mobile phone readable barcode that's been big in Japan forever, broke into Europe a while back, and is now getting traction in the rest of the world. In its simplest sense think "print based hypertext link" – simply encode a URL into the QR Code and then point a mobile phone (or other camera-enabled mobile) at it. If the device has had QR Code decoding software installed on it, it will fire up its browser and go straight to that URL. But it doesn't stop there – a QR Code can …

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