One of the most successful and long-time proven strategies to build up a business is to use email marketing, it is a great way to keep in contact prospects and customers by keeping them engaged with your business.
If you don’t already have an email list, there are many strategies you can use to get their email addresses from offering something for free in exchange for their email address. It could be a free consultation, white paper, e-book, training video, discount code, vouchers or anything else that can be offered as an “ethical bribe” for an email address.
Of course, the next problem is how to manage your email list. There are plenty of email marketing services out their but they each have strengths and weaknesses. Typically the cost is one and ease of use is another. The other main down-side to using a third part service is that they control what you can or can’t do with your list. Some even ban you, without warning, if you’re not following their terms and conditions to the letter!
My advice is to keep everything under YOUR control, be it your websites or your email list. Don’t let others dictate to you or be in a position where someone else can stop you from doing what you want.
And one very interesting plugin for WordPress looks like it could be one of the most cost effective ways to manage your current email list and used to continue growing your list. Yes there are “Free” newsletter type plugins, but all lack the core functionality you would typically want from an auto-responder (sequenced email reply!).
Watch this video…
You can see more about the product here: Read More >>