One critical factor in getting into Google good books and that of visitors, is how quickly your website loads. How much of a factor it is in your ranking may be less clear but from a users perspective it is very important.
Recently this site was being extremely slow in loading, which was a puzzle as I had just migrated it over to a higher specification web server. Before the site move, the site was quick and pages loaded in a blink. But after it could take up to 10 seconds for the pages to fully load.
I then turned to one of my favorite free online tools for measuring load times http://tools.pingdom.com/fpt/ and spent some time looking at webpage sizes, data transfer rates and script load times. It was glaringly obvious what was causing the problem. A missing Java scrip file.
Re-installing the script brought the load times down in half but that was still not good enough. Further tweaks, removing unwanted plug-ins and scripts and then fine tuning the caching software brought the load times down from 5.472 seconds to just 0.778 of a second (on average), which, is not bad going.
Benefits of a faster website are:
- Visitors won’t click away because they are bord waiting for content to load and
- Google Bot, along with other search engine bots, are happy as they can crawl your site quicker and and so give you extra “brownie” points which
- Help with your rankings.
If you feel your site is slow and in need of a tidy-up, give us a call on 01462 600 125 to find out how we could help you.