About
I’m Nick Platten. Seventeen years of search, most of it accountable to a P&L.
Technical SEO specialist with 17+ years of hands-on experience. I help businesses that have SEO activity, but no senior SEO owner.
How I work
Most businesses I work with already have some SEO activity happening. Content is being created. Reports are being shared. Technical fixes are being discussed. Agencies, freelancers or internal teams may already be involved.
The problem is usually not effort. It is ownership.
Without a senior SEO lead, activity becomes scattered. Content does not support the right commercial pages. Technical issues stay stuck in backlogs. Reporting focuses on traffic instead of qualified demand. SEO becomes a list of tasks rather than a growth system.
My role is to create the roadmap, prioritise the work, guide implementation and connect SEO activity to commercial outcomes.
Where I’ve done it
My background is a Computer System Engineering degree and fifteen-plus years across freelance consulting and senior in-house roles:
- Omniplex Learning. Migrated a multi-brand learning platform without losing search equity, and rebuilt the tracking stack behind it (GA4, GSC, GTM, HubSpot) so organic performance could be attributed to revenue for the first time.
- Horizon Discovery. Owned organic and paid search for a global life-science business, including a full GA4 migration and automated schema deployment across ecommerce product pages.
- Epson Europe. Migrated legacy URL structures across 24 international domains with search equity intact, recovered 40 EMEA Google Business Profile ownerships, and ran SEO training across marketing and content teams in multiple markets.
- Freelance consulting. A decade of full-cycle SEO for B2B and B2C clients, strategy through implementation.
Career highlights
Results, not activity
£
Near-zero to £1.3m+
Recovered Goodelearning.com from near-zero revenue to £1.3m+ in annual online sales by resolving indexation, reliability, tracking and operational issues.
24
Domains, one migration
Migrated legacy URL structures to SEO-friendly formats across 24 Epson domain variations, .co.uk, .fr, .de, .es and more, without losing search equity.
AI
Search-ready for what’s next
Implemented structured data and entity signals for AI search readiness, and build SEO research tools hands-on with modern AI development workflows.
What I can support with
The full ownership layer
Fractional SEO ownership
Roadmap ownership and senior direction, scaled to your business.
Technical SEO strategy
Crawling, indexation, architecture, migrations and rendering, prioritised commercially.
Content & topical authority
Content planning that builds authority and supports commercial pages.
AI search, GEO & AEO
Practical visibility planning for AI Overviews, ChatGPT, Perplexity and answer engines.
Migration & indexation risk
Keeping search performance safe through replatforms and redesigns, done at multinational scale.
Analytics & decision support
GA4, Tag Manager and Looker Studio reporting that senior leaders actually use.
Why fractional, and why now
Most of my career has been spent inside businesses rather than selling to them, which means I have run search under the same constraints you have: a development backlog with other people’s deadlines in it, a content team with its own roadmap, and a board that wants the number rather than the nuance. Fractional work suits that experience better than an agency model does. One senior person, inside the constraints, accountable for the direction.
Next step
Need senior SEO direction, but not a full-time hire?
Book a call and we will work out together whether you need a one-off ownership review, ongoing fractional support, or simply a clearer plan for your existing team.