About
I’m Nick Platten, a senior operator, not a glossy agency
Technical SEO specialist with 15+ years of hands-on experience. I help businesses that have SEO activity, but no senior SEO owner.
How I work
Most businesses I work with already have some SEO activity happening. Content is being created. Reports are being shared. Technical fixes are being discussed. Agencies, freelancers or internal teams may already be involved.
The problem is usually not effort. It is ownership.
Without a senior SEO lead, activity becomes scattered. Content does not support the right commercial pages. Technical issues stay stuck in backlogs. Reporting focuses on traffic instead of qualified demand. SEO becomes a list of tasks rather than a growth system.
My role is to create the roadmap, prioritise the work, guide implementation and connect SEO activity to commercial outcomes.
Where I’ve done it
My background is a Computer System Engineering degree and fifteen-plus years across freelance consulting and senior in-house roles:
- Omniplex Learning, led technical SEO across multi-brand learning technology platforms, including a full site migration that protected search equity and rebuilt the tracking stack (GA4, GSC, GTM, HubSpot).
- Horizon Discovery, ran organic and paid search for a global life-science company: $30K monthly ad spend, full GA4 migration, and automated schema.org integration for ecommerce product pages.
- Epson Europe, developed SEO strategy across 24 international domains, migrating legacy URL structures and running SEO training programmes across marketing and content teams.
- Freelance consulting, a decade of full-cycle SEO for B2B and B2C clients, from strategy through hands-on implementation.
Career highlights
Results, not activity
£
Near-zero to £1.3m+
Recovered Goodelearning.com from near-zero revenue to £1.3m+ in annual online sales by resolving indexation, reliability, tracking and operational issues.
24
Domains, one migration
Migrated legacy URL structures to SEO-friendly formats across 24 Epson domain variations, .co.uk, .fr, .de, .es and more, without losing search equity.
AI
Search-ready for what’s next
Implemented structured data and entity signals for AI search readiness, and build SEO research tools hands-on with modern AI development workflows.
What I can support with
The full leadership layer
Fractional SEO leadership
Roadmap ownership and senior direction, scaled to your business.
Technical SEO strategy
Crawling, indexation, architecture, migrations and rendering, prioritised commercially.
Content & topical authority
Content planning that builds authority and supports commercial pages.
AI search, GEO & AEO
Practical visibility planning for AI Overviews, ChatGPT, Perplexity and answer engines.
Migration & indexation risk
Keeping search performance safe through replatforms and redesigns, done at multinational scale.
Analytics & decision support
GA4, Tag Manager and Looker Studio reporting that senior leaders actually use.
The short version
I am not an agency account manager, and I am not a task-based freelancer. I work like a part-time Head of SEO, helping you decide what matters, what to fix, what to create, what to measure and what to stop wasting time on.
Next step
Need senior SEO direction, but not a full-time hire?
Book a call and we will work out together whether you need a one-off leadership review, ongoing fractional support, or simply a clearer plan for your existing team.