Welcome to SEO Thatworks (and yes, it’s one word).

I’m Nick. I set up SEOTW in 2009 after a good few years in digital marketing and SEO, back when stuffing a page with keywords was considered a smart strategy. Times have changed. Mercifully.

These days, search isn’t about gaming the system. It’s about understanding your audience and creating things they actually want to read, watch, or share. The goalposts have moved – from tricks to trust. That’s where we come in.

At SEOTW, we mix old-school marketing know-how with a modern, human-first approach. Yes, we use AI, but it’s a tool, not a replacement for insight. Think of it like a sat nav: clever, helpful, but only as good as the person driving. We use AI to spot patterns, test ideas, and make sure your content hits the mark, but every decision still has a human behind it.

What we’re really good at is asking the right questions. Who are you trying to reach? What do they care about? What are your competitors doing and how can we do it better (or just differently enough to stand out)? Then we build a strategy that actually aligns with how people behave online, not how we wish they did.

We work best with clients who value quality over shortcuts. People who know their business inside out but need a hand making sure the right folks are finding it online. Whether that’s through SEO, content, ads, or a bit of everything, we help you cut through the noise.

If you’re after big promises or secret hacks, we’re probably not for you. But if you want clear thinking, steady progress, and an approach grounded in real experience, let’s talk.

Drop us a line. Let’s see if we’re a good fit.