Core service
Fractional SEO Lead
Senior SEO direction for businesses that need ownership, not another disconnected SEO task list.
What it is
A fractional SEO lead gives your business senior SEO leadership without hiring a full-time Head of SEO.
I work with your team to set the strategy, manage the roadmap, prioritise technical and content work, guide implementation and keep SEO connected to commercial outcomes.
I am not an agency account manager, and I am not a task-based freelancer. I work more like a part-time Head of SEO: helping the business decide what matters, what to fix, what to create, what to measure and what to stop wasting time on.
This is useful when:
- SEO is happening, but nobody clearly owns it
- Content is being produced, but results are unclear
- Technical recommendations are stuck in a backlog
- Your agency or freelancers need stronger direction
- Leadership wants clearer reporting and better priorities
- Organic traffic exists, but doesn’t translate into enough qualified demand
- You need senior SEO judgement, but not a full-time hire
What’s included
One senior owner across the whole channel
Typical involvement runs £1,500 to £4,000 per month, depending on how much of the roadmap you need me to carry.
SEO roadmap ownership
One prioritised plan connecting technical work, content and commercial goals, reviewed and re-prioritised as things change.
Technical SEO prioritisation
Developer-ready recommendations, sequenced by commercial impact rather than audit-tool severity scores.
Content strategy direction
Topical authority planning that supports commercial pages, not just blog traffic.
AI search visibility
GEO, AIO and answer engine visibility planning grounded in solid SEO foundations, not hype.
Architecture & internal linking
Site structure and internal linking guidance that strengthens both rankings and buyer journeys.
Reporting & decision support
Stakeholder calls and reporting focused on qualified demand, plus coordination with internal teams, agencies or freelancers.
The aim
Turn SEO into a clearer, better-led organic growth system
That means deciding what matters, what should happen first, who needs to be involved and how progress should be measured.
The outcome is not just more SEO activity. The outcome is better direction, better implementation and a stronger connection between search visibility and business growth.
The goal is not more activity. The goal is better decisions, better implementation and better commercial outcomes.
How an engagement starts
A simple, low-friction path
- Book a callA short, no-pressure conversation about your situation, your team and what SEO is currently doing for the business.
- Start with a leadership reviewMost engagements begin with an SEO Leadership Review, a focused diagnostic that ends with a 90-day priority roadmap.
- Move to fractional supportIf ongoing direction makes sense, I step in as your fractional SEO lead, with involvement scaled to what the business actually needs.
Next step
Need senior SEO direction, but not a full-time hire?
Book a call and we will work out together whether you need a one-off leadership review, ongoing fractional support, or simply a clearer plan for your existing team.