Core service
Fractional SEO Lead
Senior ownership of your organic channel, for businesses where search matters commercially enough to need a Head of SEO but not enough to employ one.
What it is
A fractional SEO lead gives your business senior SEO leadership without hiring a full-time Head of SEO.
I work with your team to set the strategy, manage the roadmap, prioritise technical and content work, guide implementation and keep SEO connected to commercial outcomes.
I am not an account manager and I am not a task-based freelancer. The closest comparison is a part-time Head of SEO: I decide what matters, defend those priorities against everything competing for the same development time, and answer for whether the channel moves.
This is useful when:
- Organic is a material revenue channel and there is no senior person accountable for it
- SEO is happening, but nobody clearly owns it
- Content is being produced, but results are unclear
- Technical recommendations are stuck in a backlog
- Your agency or freelancers need stronger direction
- Leadership wants clearer reporting and better priorities
- Organic traffic exists, but doesn’t translate into enough qualified demand
- You need senior SEO judgement, but not a full-time hire
What’s included
One senior owner across the whole channel
£3,500 to £6,000 per month, equivalent to one to two days a week. Engagements begin after a Leadership Review, so both of us know what we are committing to.
SEO roadmap ownership
One prioritised plan connecting technical work, content and commercial goals, reviewed and re-prioritised as things change.
Technical SEO prioritisation
Developer-ready recommendations, sequenced by commercial impact rather than audit-tool severity scores.
Content strategy direction
Topical authority planning that supports commercial pages, not just blog traffic.
AI search visibility
GEO, AIO and answer engine visibility planning grounded in solid SEO foundations, not hype.
Architecture & internal linking
Site structure and internal linking guidance that strengthens both rankings and buyer journeys.
Reporting & decision support
Stakeholder calls and reporting focused on qualified demand, plus coordination with internal teams, agencies or freelancers.
The aim
Turn SEO into a clearer, better-led organic growth system
That means deciding what matters, what should happen first, who needs to be involved and how progress should be measured.
The outcome is not just more SEO activity. The outcome is better direction, better implementation and a stronger connection between search visibility and business growth.
The goal is not more activity. The goal is better decisions, better implementation and better commercial outcomes.
How an engagement starts
A simple, low-friction path
- Book a call
Book a leadership call. Thirty minutes on where organic sits commercially, what the gap looks like, and whether a review is worth commissioning. - Start with a leadership review
Commission the Leadership Review. Every engagement starts here. Fixed scope, three weeks, ending in a sized opportunity and a 90-day roadmap. - Move to ongoing ownership
if the roadmap justifies it. Involvement scaled to what the channel is worth, not to what you can be talked into.
Next step
Need senior SEO direction, but not a full-time hire?
Book a call and we will work out together whether you need a one-off leadership review, ongoing fractional support, or simply a clearer plan for your existing team.