For online retailers, DTC brands and marketplaces
Fractional SEO & GEO Lead for eCommerce Businesses
For most retailers, the constraint isn’t traffic volume, it’s that the highest-margin categories are the ones losing to marketplaces and aggregators. Recovering a single category line usually pays for a year of senior direction.
Sound familiar?
The usual pattern
eCommerce sites usually have plenty of products, categories and content. What they often lack is structure: thin faceted-nav pages, duplicate product content and product data that AI search engines can’t trust.
- Category and product pages not ranking for high-intent, high-margin searches
- Faceted navigation and filters generating thousands of thin, duplicate URLs
- Product data and schema too inconsistent for AI Overviews and shopping assistants to cite reliably
- Crawl budget wasted on out-of-stock, discontinued or near-duplicate product pages
- Guides and blog content disconnected from the categories they should support
- Reporting that tracks sessions, not revenue per category or product line
With a senior SEO owner
What changes
Clean product & category architecture
Category, product and filter URLs structured so search engines, and buyers, can find and rank the pages that actually convert.
AI-ready product data
Schema and product feeds built so AI Overviews, ChatGPT and shopping assistants cite you accurately, not a competitor.
Crawl budget that works for you
Faceted navigation, pagination and stock changes handled so crawlers spend time on pages that earn revenue.
A roadmap tied to revenue
SEO priorities connected to category and product-line revenue, not just traffic or rankings.
How it works
Start with clarity, not commitment
Most engagements begin with an SEO Leadership Review, a fixed-scope diagnostic ending in a 90-day priority roadmap. If ongoing direction makes sense after that, I step in as your fractional SEO lead.
Also worth a look:
I help you decide what to fix, what to create, what to measure and what to stop wasting time on.
Next step
Book an eCommerce SEO Leadership Review?
Book a short call and we’ll work out whether a leadership review or ongoing fractional support is the right starting point.