For SaaS, technical platforms and product-led websites

Fractional SEO for SaaS and Technical B2B Websites

I help SaaS and technical B2B companies build a clearer organic growth system across technical SEO, product-led content, use-case pages, comparison pages and AI search visibility.

Sound familiar?

The usual pattern

SaaS teams usually create plenty of content. The struggle is connecting SEO to product use cases, integrations, alternatives, comparisons, technical documentation, and ultimately pipeline.

  • Blog traffic that does not convert
  • Weak use-case and product pages
  • Poor visibility for comparison and alternative searches
  • Technical documentation not supporting acquisition
  • Content strategy disconnected from sales and product
  • No senior SEO owner across marketing, product and web

With a senior SEO owner

What changes

A clearer SEO roadmap

One prioritised plan across marketing, product and web, with a senior owner.

Commercial content architecture

Use-case, comparison and alternative pages that capture high-intent demand.

SEO aligned with product positioning

Content strategy that supports how sales and product actually talk about the platform.

AI search & entity clarity

Visibility in AI answers, with reporting mapped to pipeline-stage outcomes.

How it works

Start with clarity, not commitment

Most engagements begin with an SEO Leadership Review, a fixed-scope diagnostic ending in a 90-day priority roadmap. If ongoing direction makes sense after that, I step in as your fractional SEO lead.

Also worth a look:

I help you decide what to fix, what to create, what to measure and what to stop wasting time on.

Next step

Book a SaaS SEO Leadership Review?

Book a short call and we’ll work out whether a leadership review or ongoing fractional support is the right starting point.