The starting point
SEO Leadership Review
A senior review of your organic channel that answers three questions: what it is currently worth, what is stopping it being worth more, and what should happen in the next 90 days. Fixed scope, fixed fee, three weeks.
From £750, depending on site size and complexity.
Why start here
An audit tells you what is wrong. This tells you what to do about it, and what it’s worth.
Most SEO audits produce two hundred findings ranked by tool severity, delivered to someone who already has a full-time job. Nothing in that document says which three things matter, what they are worth, or who is going to do them.
This review is built around the questions a senior owner would actually ask. What is organic contributing today? What could it contribute? What is the difference worth annually? What is the constraint: technical, content, structural, or simply that nobody has decided? What happens first, and who owns it?
You end with a number, a sequence, and a decision.
The review includes:
- Commercial baseline: what organic contributes now, in revenue or pipeline terms
- Opportunity sizing: what the realistic gap is worth over twelve months
- Technical constraint analysis, prioritised by commercial impact rather than severity score
- Content and topical authority gap against the pages that carry margin
- GEO and answer engine visibility position, including where competitors are being cited instead of you
- Implementation risk review: what will actually get shipped, given your team and stack
- 90-day priority roadmap with sequencing and ownership
What you walk away with
A roadmap your team can actually act on
01
Clarity
A number. What the gap between current and achievable organic performance is worth to the business over the next twelve months, with the working shown.
02
Priorities
A sequenced 90-day roadmap: what to fix first, what to create, what to measure and what to stop.
03
A decision
Enough to decide whether this needs ongoing senior ownership, better direction for the agency you already pay, or simply your own team with a clearer plan. All three are legitimate answers.
Common questions
Before you book
Is this just another SEO audit?
No. Audits list issues; this review makes decisions. Every finding is tied to commercial impact and sequenced into a roadmap with clear ownership.
Do I have to continue after the review?
No. The review is designed to stand alone. Some businesses take the roadmap and run it internally; others move into fractional support. Both are good outcomes.
How long does it take?
Typically two to three weeks from kick-off to the leadership call, depending on site complexity and access to analytics.
What does it cost?
£1,950 for most engagements. Larger or multi-domain sites are quoted individually. Either way you have a fixed figure before any work begins, and it does not move.
Why is this not free?
Because a free review is a sales document, and both of us would know it. You are paying for a senior opinion that is allowed to conclude that you don’t need me. That is the whole value of it.
What if the review finds the opportunity isn’t there?
Then that is the finding, and it is worth knowing before you commit a year of budget to the channel. It has happened. I would rather tell you in week three than bill you for eighteen months.
Next step
Ready for clarity on your SEO?
Book a short call. If a leadership review is the right starting point, you’ll have a fixed quote and a start date by the end of it.