From a near-failing site to £1.3m in annual sales

A B2B professional certification training business had all the parts of a working revenue channel, a WordPress and WooCommerce storefront, a learning platform behind it, traffic arriving, and almost none of it was turning into sales. There was no shortage of SEO and development activity. What there wasn’t was anyone senior deciding what actually mattered. That was the gap I was brought in to fill.

Fixing a broken migration across 24 country domains

A global electronics and print-technology manufacturer had a search problem hiding inside a structural one. A previous migration had tried to merge two very different businesses, a B2B division and a B2C division, into a single site structure, and had done it badly. The result was tens of thousands of broken URLs across 24 country-facing domains, redirects pointing nowhere useful, and international targeting that served the wrong pages to the wrong markets. My remit was to improve search performance across the EMEA-facing platform. The real task was to decide what the structure should have been in the first place, and then get a large organisation to build it.